In the France luxury cigars market, one of the most popular brands is Havana. However, Montecristo, another Cuban brand is also well recognised and appreciated. With a longstanding tradition, Cuban cigars are popular and recognised worldwide, including in France, for their flavours and qualities (texture, smell and weight). Advertising of tobacco is prohibited in France, thus including all kinds of publicity for cigars. Sales through the internet of this type of product are also not allowed by law.
The unit price per sticks of luxury cigars grew by around 10% between 2011 and 2012. Like other tobacco products, taxes on cigars increased again in 2012. As a result, value sales registered a slower decline compared to volume sales, contracting by 6% and 15% respectively. In France, luxury cigars are generally purchased by older males with high incomes and smoked after meals, at reunions with family and friends, or on other special occasions, such as weddings.
Several factors will continue to push down demand for luxury cigars between 2012 and 2017. With the smoking ban law, consumers are encouraged to stop their habit or at least to reduce consumption. There are also fewer cigar smoking clubs. Finally, prices tend to increase thus also inhibiting a stronger performance of this market in volume terms.
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