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France mixed retailers market: EUR 8.3 billion industry in 2012

Press Release   •   Jul 17, 2013 14:40 BST

The leadership of Monoprix in the France mixed retailers market was confirmed by the results of the year 2012: It represented 45% of total mixed retailers‟ value sales with 298 outlets under the Monoprix brand. Monoprix stores are located in town centres and offer an alternative to supermarkets and hypermarkets. In comparison with these two other formats, the offering is relatively the same, although Monoprix has a higher price positioning.

Mixed retailers accounted for 2% of total store-based retail sales in France in 2012. The share of this channel is relatively low in comparison with others, largely because it is not developed across the entire country, with department stores in particular mainly located in Paris. Furthermore, mass merchandisers and warehouse clubs are not fully developed in France.

The demand for variety stores is likely to be on the same level over the forecast period: consumers need to have a store near to their location and the advantage of such stores is that they can offer their services to consumers in city centres. As for department stores, their development comes mainly from tourists visiting Paris for the latest fashionable products, such as bags and ready-to-wear brands as most of the local population cannot afford these expensive products and switch to other retail formats or internet sales instead.

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