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France NRT smoking cessation aids market: EUR 125 million industry in 2012

Press Release   •   Jul 17, 2013 14:28 BST

Laboratoires McNeil led the overall France NRT smoking cessation aids market in 2012, accounting for a 39% share of overall value sales. The company's well-known brand Nicorette has a broad coverage of products, as it is present in almost all categories in NRT smoking cessation aids. Recent innovation, namely the Nicoretteskin 25mg, and the exit of Nicogum in 2009, helped the company to maintain its lead.

Compared with 2011, the overall category saw slightly slower current value growth in 2012. Two main reasons account for this: the high adoption rate of electronic cigarettes – a UTC product in France – as an alternative deterrent to those quitting smoking, and positive acceptance of other products, such as homeopathic (non-consumer health) Tabapass (Laboratoire Ferrier/Arkopharma) and the newly launched herbal-plus-vitamins product Nicoprive (active ingredients vitamins, saccharose and plant extracts) by Laboratoire DB Pharma.

In addition to the recent price increases of cigarettes, the French health authorities have begun debating the possibility of following Australian legislation in terms of a logo-free/plain packaging policy for cigarette packs. It is very likely that political and fiscal measures taken by the newly elected socialist government will aim to further reduce the consumption of cigarettes in France, thus favouring an increase in demand for NRT smoking cessation aids in the country over the forecast period. NRT smoking cessation aids is expected to increase by a constant value CAGR of 2% over the next five years.

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