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France personal goods retailers market: EUR 31 billion industry in 2012

Press Release   •   Jul 17, 2013 14:41 BST

Within the France personal goods retailers market, domestic players continued to have significant share largely due to the strong presence of small independent operators. In 2012, they represented around 87% of all the outlets opened in the country and more than half of overall value sales. The performances of international and domestic chains varied. Among them, the best performer was the domestic player Groupe Monceau Fleurs, which is also present in other countries. Each of its three chains (Monceau Fleurs, Rapid‟Flore and Happy) registered the fastest value sales growth. On one hand, this group continued its expansion strategy by opening 74 new stores. On the other hand, the group benefited from the growing number of people purchasing flowers to give to friends when out socialising.

Sport goods stores showed good performance despite rather unfavourable weather conditions (there was a lack of sunny weather during the first half of 2012 in France). Sport 2000 and Intersport were the most dynamic chains on the market, while Decathlon and Go Sport had some issues in staying attractive to consumers with their image of discount-brand, and also because of the range of products they are focused on. In terms of categories of products, it was bicycles (+5% in value sales) and sport shoes that were the most dynamic.

Constant value sales of leisure and personal goods specialist retailers are expected to decline at a CAGR of 1%. Several types of retailers are forecast to post negative value growth with the most significant decline predicted being that of media products stores. The category is expected to continue to suffer from competition from other distribution channels, particularly from internet retailing. The lack of good opportunities in terms of economic recovery and consequently purchasing power improvement will also inhibit better performances, particularly in the short to midterm.

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