Mobile App World 2010 will host a free Palm® webOS™ workshop to show mobile developers how to efficiently build apps for multiple mobile platforms. The workshop will be held on October 20th, the second of the two days of the Mobile App World conference, and presented by HP Palm Developer Relations Engineer Ben Combee.
The workshop is designed to address the challenges of building apps amidst increasing device fragmentation.
“Through speaking with app developers, content providers and publishers, their main issues seem to be getting seen on as many devices across the most platforms as quickly and efficiently as possible,” said Shaun Pinney, Director of Mobile App World. “Having a true app development solution, like the Palm webOS, that tackles device fragmentation should resolve this, allowing more time to be focused on app content, increasing it’s ‘stickyness’ with users and hopefully improving ROI.”
“Solving the significant device fragmentation that we struggle with today is a challenge, and developers that can create apps for the most platforms as efficiently as possible will have a distinct competitive advantage,” said Ben Combee, Senior Developer Relations Engineer at HP Palm. “The HP Palm workshop at Mobile App World will walk developers through the step-by-step process of developing apps for different platforms without having to build a new app from scratch each time.”
Themed ‘Delivering the Future of Apps’, Mobile App World is a two-day conference taking place on October 19th and 20th at Vinopolis, London. The event consists of sessions and workshops led by speakers from all parts of the mobile ecosystem and will see discussion on the latest thinking in app creation, promotion and ensuring real business benefits from apps, not just hype. The conference programme will culminate in the inaugural Mobile App World Awards which will recognise the best in app creation and strategies and the names behind them in the global app world.
To register for Palm's free workshop and for more information on Mobile App World 2010 please visit www.mobileappsworld.net
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