Freespee adds phone calls as an advertising currency, reaches out to developers globally with its latest platform release

Press release   •   Mar 13, 2012 09:44 GMT

UPPSALA, HELSINKI, COPENHAGEN, BERLIN — March 13, 2012 — Freespee, the Swedish call advertising company, has released the Freespee Call Advertising Suite, including Freespee Performance and Freespee Analytics products for online publishers and ad networks to earn their share of revenue coming from consumer call-throughs to the advertisers.

The new offering benefits both national and local advertisers as they are now able to use performance Advertising channels for services that typically have weak conversion Online. Marketers can now simply buy call-throughs as easily as click-throughs.

“We are seeing a surge of consumers choosing to connect with brands by phone as Internet consumption moves from desktop to mobile”, says Carl Holmquist, the CEO of Freespee. “Top brand international media groups such as eBay, Eniro, European Directories, Sanoma, Schibsted, Starcom and Zanox already trust Freespee to create their own Call Advertising formats. Our platform is currently reachable by over a million small and medium-size business advertisers, as well as large advertisers who look for full transparency in their direct response advertising buying.”

“Freespee gives marketers deep insight into where, when and why their audience choose to interact by phone, way beyond the Click-to-Call metrics currently available to them. This is great to all parties, as calls are typically 10-20x more valuable than clicks, and people who call are frequently ready to buy immediately – in a fact, 30-60% of the time”, Holmquist points out.

Along with the Call Advertising Suite 2.0, Freespee also announced the public availability of its Application Programming Interface (API) for developers. The Freespee API is the world’s first call advertising API which is purpose built to serve all call-intensive verticals: Local search, online classifieds, affiliate marketing, vertical search and price comparison, as well as mobile advertising.

“We are very proud to say that the biggest media groups in Europe and the U.S. already trust our API to build their own Call Advertising tools, or simply integrate our platform with their own. However, for some audience, we will always miss some features, and there is no better way to extend a platform than to offer a simple but powerful API for that audience. We have exposed everything in our platform, so any developer can build their own Call Advertising service in a few lines of code, or integrate to an existing ad network or content management system”, explains Freespee’s CTO Tobias Lindgren.

Freespee has delivered over 4.5 million qualified calls to business advertisers, to help them drive more sales. Freespee is used to send qualified leads to advertisers by over 50 major ad networks and publishers in Europe and United States.


Freespee is the European leader in call monetization technologies for the performance advertising industry.

Freespee provides an open platform for ad networks and publishers to make phone calls an integral part of advertising campaigns and programs. The company offers turnkey solutions and APIs for the tracking, billing and commissioning of phone leads, empowering partners to increase advertising performance by fully monetizing call conversions.

The company operates in 15 countries, serving 50+ local, affiliate, classified and mobile ad networks owned by leading media groups such as eBay, Digital Window, Eniro, Zanox, Axel Springer, Sanoma, Schibsted and European Directories.