Lets Mobile Advertisers Pinpoint Which of Their Paid For Clicks Are Generating Best Phone Calls, Enabling Ad Placement Optimization to Increase Quality Leads
BERLIN – June 4, 2013 – Freespee, the mobile advertising placement company for businesses whose customers want to talk to someone before they buy, today announced its phone call analytics technology is now available free of charge to mobile advertisers in Germany.
“For 99.9 percent of advertisers in service industries running mobile search and display advertising, it’s total guesswork when it comes to tuning their click bids and ad placement,” said Carl Holmquist, Freespee founder and CEO. “That’s because they’re still trusting legacy tools like Google Analytics that were created for the web – not phones – and don’t provide call metrics. As a result, these advertisers are only seeing about 30 percent of their conversions, and makes the calls generated by their ads a huge, huge blind spot.”
Instead of filling out a form, more than 70 percent of customers responding to ads for services such as insurance, education, finance, health, beauty, travel, telecom and other utilities want to call and talk to a person from the company before making a buying decision.
By using Freespee Analytics, service industry advertisers can see 100 percent of their conversions and instantly identify which paid clicks are generating the most qualified phone calls of value to their business.
Under the new program announced today, German mobile advertisers can receive 100 minutes of call tracking per month free of charge.
For advertisers that need more than 100 minutes, premium analytics is available starting at €19 per month, which includes online audience tracking for comparing desktop traffic to mobile traffic – valuable information for adjusting where advertising budgets are best spent.
The premium packages allow advertisers to track keywords used in search engine marketing (SEM), organic traffic generated by search engine optimization (SEO), as well as direct traffic when consumers manually enter the advertiser’s URL into a browser.
“For large service businesses with local offices there’s a giant hole in their mobile ad campaigns because they don’t connect the ads and the consumers’ preferred last action – the call,” said Holmquist. “Freespee Analytics – and specifically our call tracking technology that we’re now giving away for free in Germany – bridges that gap so mobile advertisers can make marketing spend decisions based on facts rather than gut feel.”
How Freespee Analytics Works
To get started, advertisers need to register at www.freespee.de, which takes only a couple of minutes.
With the script installed, as soon as calls start to come through, advertisers can log into their Freespee account to identify where the calls originated and connect that information to their sales data.
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