Freespee signs first UK client by entering a strategic collaboration with online restaurant booking site

Press Release   •   Nov 30, 2010 07:00 GMT

LONDON, United Kingdom, Nov 30th, 2010 - Freespee continues to expand its position as the standard pay-per-call server platform for the European lead generation industry by announcing its first UK client. will launch phone lead services to capitalize the growing popularity of Scotland’s top online restaurant reservation and review service.

Local and vertical search engines have become an increasingly important source for delivering visitors and prospective customers to local service providers, such as restaurants and health/beauty salons. "We want to be able to tell our advertisers which telephone enquiries have come through our websites, and for that, we want to be equipped with the best call monetisation tool on the market. With Freespee we get a flexible technical platform that will enable us to grow exponentially and a partner who understands our business and has made it work in other markets”, says Ronnie Somerville, CEO of

"We are extremely happy to be able to announce our first UK client. We are eager to repeat the success from our eight other markets, where more and more lead generation services reach new advertisers by adding a call component to their service", concludes Carl Holmquist, Founder and CEO of Freespee.

Freespee's vision is to open up the performance-based lead generation industry to new customer segments by developing a scalable Pay-Per-Call platform.

For Freespee information, please contact:

Hanna Olsson, Commercial Manager UK

Freespee Voice: +44 203 318 26 55


For information, please contact:

Amanda Masson, Sales Director +44 141 204 7841

Email:, headquartered in Glasgow, Scotland, is Scotland’s leading online restaurant reservation site. It has recently launched in the health and beauty industry and will be launching in the takeaway/foodtogo market in Q1 2011. It offers white label versions of its sites to media owners wishing to monetise their existing consumer databases.

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Freespee AB is the European leader in Call Tracking and Pay-Per-Call solutions for the Lead Generation industry. Freespee offers turnkey solutions and an API for call metrics, analytics and the management of phone leads. The Freespee platform empowers its partners to easily measure, prove and fully monetize their content.

The Freespee cloud covers over 7000 local area codes in 13 European countries. The company was founded in 2008 by the CEO Carl Holmquist and CTO Tobias Lindgren, and its investors include Finnish venture capital partnership Inventure. Freespee employs 16 people and has offices in Uppsala and Helsinki.

More information at