During 2011 the French childrenswear market hit a value of €3.3 billion. The childrenswear market was one of the weakest performing apparel categories in France, with annual retail sales dropping almost €48 million between 2010 and 2011 in real terms.
Constant value sales within the French childrenswear market have been forecast to decline by a compound annual growth rate of 3%.
This can be predominantly put down to the fact that French consumers are anticipated to restrict their purchases and to increasingly look for promotions and sales.
Furthermore, the potential for any significant growth upturn may be dampened by ongoing increases in the cost of raw materials and production, above all in Asian-produced economy products.
Groupe Okaïdi remained the leading player in the French childrenswear market with a value share of 11% in 2011. Its success can be explained by several factors such as a large number of outlets and wide coverage of the French territory, a fashionable and ethical image and affordable prices.
When looking at performance by segment, boys' clothing recorded a lower decline than girls' clothing, and baby and toddler wear.
Childrenswear expenditure in France accounts for nearly a fifth of the EU total, with the French childrenswear market set to remain large despite weak growth rates.
For more information on the French childrenswear market, see the latest research: French Childrenswear Market Report
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