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French clothing accessories market led by Vivarte SAS

Press Release   •   Aug 08, 2012 11:07 BST

In 2011 the French clothing accessories market hit a total market value of €383 million. Vivarte SAS led the French clothing accessories market, representing a 9% value share in 2011.

Vivarte SAS, based in Paris, manufactures, distributes, and markets personal clothing, shoes, and accessories across Europe. The company sells its products under numerous brand names.

It is due to these different brand names that the company was able to have a large coverage of the French clothing accessories market, with La Halle positioned in the low price segment, Caroll being classic and more upmarket and Kookaï young and fashionable.

The company was followed by H&M Hennes & Mauritz Sarl who represented a 7% value share in 2011. This player benefited from its low price positioning and strong focus on fashion, and changing its product range regularly to keep up with fashion trends.

Scarves and hats/caps are the accessory that gained the most popularity amongst both men and women in 2011 due to the ability to transform their appearance. They can be found in almost every apparel collection, available in a wide price range depending on the fabrics used.

Gloves continued to see a high product diversification, with half finger gloves, long gloves and leather gloves taking over the French accessories market.

Sales within the French clothing accessories market are expected to continue to grow through to 2016, although at a slower pace than between 2006 and 2011 with only marginal constant value growth.

This slow down in growth will be predominantly down to the fact that consumers are becoming increasingly more strategic with their purchasing as their wardrobe will already be filled with clothing accessories.

For more information on the French clothing accessories market, see the latest research: French Clothing Accessories Market Report

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