The French footwear market hit a value of €8.5 billion in 2011; however, the market is expected to witness a faster decline over the period through to 2016 in comparison with the past five years, with a constant value compound annual growth rate (CAGR) of -2% expected to drive the market to a value of $10.6 billion.
Sales generated through clothing, footwear, sportswear and accessories retailers were expected to be the most lucrative for the French footwear market in 2011, with total revenues equivalent to 67.2% of the market's overall value.
This decline in the footwear market can be predominantly blamed on the gloomy economic climate in France, therefore eroding further sales of footwear.
Despite increasing disposable incomes, French consumers are expected to limit their purchases, prioritising products such as food, and save money for future years that may be even more uncertain.
This decline was even prominent within children's footwear, with parents replacing their children's shoes only when necessary. While this is traditionally an area where parents are unwilling to compromise on quality for fear of damaging their children's growing feet, the segment declined by 2% in current value terms in comparison with the previous year.
Vivarte SAS led footwear sales in France, representing 14% value share in 2011. The company gained share over 2010 due to its different brands covering both economy and mid-priced products. Ranked second, Eram SA accounted for 10% value share in 2011. The company did not perform as well due to its higher price positioning.
For more information on the French footwear market, see the latest research: French Footwear Market Report
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