French online retail market reached a value of EUR19,790.5 million in 2012

Press Release   •   Dec 06, 2013 11:06 GMT

The French online retail market represented the fastest-growing channel group in 2012, with retail revenues rising from EUR12, 142.0 million in 2007 to EUR19, 790.5 million in 2012, increasing at a compound annual growth rate (CAGR) of 10.26%.

In 2012, the channel contributed 5.1% towards total French retail sales, and is expected to continue growing at a brisk pace of 9.02% over the next five years. In 2017, the channel is forecast to register retail sales of EUR30, 480.5 million and increase its contribution to 7.1%.

According to the World Bank estimates, fixed broadband internet subscriber in France increased from 16.3 million in 2007 to 24.8 million in 2012 and registered a growth of 8.7% in the same period. Broadband penetration in the country has increased by 12.3% in the last five years.

The government is taking initiatives to further strengthen the country's broadband infrastructure. France has already declared an investment of EUR20 bn in high speed broadband for the entire country. The government plans to provide high speed broadband facility to every single household in the country by the next 10 years.

Retail sites reached 84.5 percent of the online audience in France, making it the third biggest market in Europe in June 2013, after Germany and Russia.

Kering, a local French retailer (previously PPR), attracted 14.8 million unique visitors in June 2013, jumping ahead of Amazon into first position.

When looking at engagement, the situation is different, as Amazon clearly leads the ranking with 17 minutes spent per visitor, a 22 per cent increase compared to June 2012.

Oxylane (Décathlon) achieved the second strongest growth in engagement in France, with a 25 per cent increase in time spent compared to the same month last year.

For more information on the French online retail market, see the latest research: French Online Retail Market

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