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Gastroschisis what? New website puts the rare condition on the map

Press Release   •   Jun 20, 2013 11:43 BST

Whilst the imminent arrival of a royal baby is making many in Britain broody, the UK launch of the Luey Jacob Sharp Foundation’s new website this week is also a timely reminder that sadly not all pregnancies go to plan.

Becoming a parent should be a thrilling moment for any couple. So imagine the heartache professional footballer Billy Sharp and partner Jade Fair must have felt on losing their two day old son to Gastroschisis, having been reassured throughout pregnancy he had a 95% chance to survive.

Yet despite their devastation, within two months of loosing Luey Jacob, the couple had spring into action by setting The Luey Jacob Sharp Foundation. And now, with cases of Gastroschisis on the rise in recent years, they have invested in a new website to raise awareness of the condition even more!

Jade Fair who runs the foundation said: “We’re hoping the new website developed by

Nottingham agency Fifteen Design will help to boost the work of the foundation and raise further critical funds for pioneering medical research.”

Little is known about the serious condition, which causes for the intestine to develop outside the abdomen and be open to the air when the child is born. It affects one in 3,000 babies born in the UK each year.

Professional striker, Billy Sharp said: “It may not seem like many, but it’s just one too many when it’s your baby.”

“This website is much needed to provide an anchor to families across the UK who are affected by Gastroschisis. ” Billy added.

Fifteen Design‘s Managing Director, Ollie Piddubriwnyj commented: “We spend a lot of time with Billy and Jade getting the emphasis of the site just right. Fundamentally their website is a marketing and awareness tool, so the planning was crucial.”

“We developed the Foundation’s website to ensure its design and content really engages and informs people when they have had a devastating loss, as well as to encourage wider awareness and of course fundraising. We were passionate about doing a great job for them.” Ollie concluded.


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