Performance within the German mobile phone market has been forecast to increase at a compound annual growth rate (CAGR) of 5.8% over the next five years, with the industry set to hit a market value of $6.8 billion by the end of 2015.
Growth within the German mobile phones market continues to be exclusively driven by strong demand for smartphones, while feature phones registered rapid declines in both volume and value terms.
Nokia continues to be the clear leader of the German mobile market, with a 39% volume share in feature phones and a 27% volume share in smartphones over the past five years. The company continues to enjoy high levels of consumer trust and loyalty due to the high quality of its mobile phones.
Nokia's main competitor in smartphones is Apple, and since the introduction of Apple's iPhone in 2008, Nokia's volume share has declined from a near monopoly status of 76% in 2007 to just a few percentage points ahead of Apple in 2011.
The German mobile phones category is expected to register some slight declines over the forecast period due to the shrinking demand for feature phones. While smartphones still have strong growth prospects, volume sales of feature phones are expected to see a -22% CAGR. In light of strong competition from smartphones, feature phones will suffer from declining demand as well as price pressure since smartphones are expected to become cheaper.
For more information on the German mobile phone market, see the latest research: German Mobile Phone Market
Follow us on Twitter @CandMResearch
Companiesandmarkets.com issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.