German mobile phone market seeing Apple pose a threat to Nokia's current domination

Press Release   •   Oct 19, 2012 12:13 BST

Performance within the German mobile phone market has been forecast to increase at a compound annual growth rate (CAGR) of 5.8% over the next five years, with the industry set to hit a market value of $6.8 billion by the end of 2015.

Growth within the German mobile phones market continues to be exclusively driven by strong demand for smartphones, while feature phones registered rapid declines in both volume and value terms.

Nokia continues to be the clear leader of the German mobile market, with a 39% volume share in feature phones and a 27% volume share in smartphones over the past five years. The company continues to enjoy high levels of consumer trust and loyalty due to the high quality of its mobile phones.

Nokia's main competitor in smartphones is Apple, and since the introduction of Apple's iPhone in 2008, Nokia's volume share has declined from a near monopoly status of 76% in 2007 to just a few percentage points ahead of Apple in 2011.

The German mobile phones category is expected to register some slight declines over the forecast period due to the shrinking demand for feature phones. While smartphones still have strong growth prospects, volume sales of feature phones are expected to see a -22% CAGR. In light of strong competition from smartphones, feature phones will suffer from declining demand as well as price pressure since smartphones are expected to become cheaper.

For more information on the German mobile phone market, see the latest research: German Mobile Phone Market

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