The Germany wine market has been forecast to increase at an average of 1.93% per year to 2017, with still wine set to experience the largest category growth - at a compound annual growth rate (CAGR) of 2.36% between 2012 and 2017.
Although not a traditionally wine-drinking nation in the manner of France or Italy, over the last 20 years wine has become firmly established as an integral part of personal and business consumption. In particular, German consumers have been important early adapters of New World wines, while premium French, Italian and Spanish wines have maintained and expanded their respective market shares.
German wine is primarily produced in the west of Germany, along the river Rhine and its tributaries, with the oldest plantations going back to the Roman era. Approximately 60 percent of the German wine production is situated in the federal state of Rhineland-Palatinate, where 6 of the 13 regions for quality wine are situated.
Germany has about 102,000 hectares (252,000 acres or 1,020 square kilometres) of vineyard, which is around one tenth of the vineyard surface in Spain, France or Italy. The total wine production is usually around 9 million hectolitres annually, corresponding to 1.2 billion bottles.
As a wine country, Germany has a mixed reputation internationally, with some consumers on the export markets associating Germany with the worlds most elegant and aromatically pure white wines while other see the country mainly as the source of cheap, mass-market semi-sweet wines such as Liebfraumilch.
Nowadays Germany acts as a wine producer, exporter and importer. In 2011, Germany produced approximately 9.131 million hl, representing 3.5% of global production, and placing it 8th place for wine production worldwide.
Despite its local production, it remains an importer of wine. In 2010, domestic production accounted for 54% (in value) of national consumption, with 48% (in value) of consumption was accounted for by imports.
In 2011, Germany imported a total of EUR 2.24 billion of wines, amounting to 15.2 mln hl. Of this, red wine accounted for EUR 1.16 billion, or 8.5 mln hl, while white wine accounted for EUR 496 mln, or 4.85 mln hl. Sparkling wines were also an important import category. Import values and volumes have grown between 2009 and 2011.
For more information on the German wine market, see the latest research: German Wine Market
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