Germany foodservice market: EUR 83 billion industry in 2011

Press release   •   Apr 08, 2013 09:44 BST

The German foodservice market is estimated to have reached a value of around EUR 83.48 billion in 2011, making it one of the largest foodservice markets in Europe. The German foodservice market was adversely affected by the recession in the German economy and a declining population in the country in 2009. Nonetheless, the market is expected to recover between 2012 and 2016, reflecting the growing number of households in the country, the rise in the number of women in the workplace, a shift towards fast food from formal meal occasions and the development of healthier and more nutritious eating habits. During the forecast period, the German foodservice market is also expected to be supported by the diversification of taste preferences in Germany towards international cuisines such as Asian, Italian, Indian and American food.

However, growth in the German foodservice market was negatively affected by a number of developments in the economy towards the latter half of the review period. Firstly, the German foodservice market was adversely affected by the fall in demand attributed to the country's economic recession, which resulted in a 2.72% decline in sales in 2009. Secondly, the country's increase in VAT also had a negative impact on the German foodservice market, especially for the hotel and restaurant sectors, although it recovered to a certain extent in 2010. Finally, the nationwide smoking ban in public places directly affected the sales of pubs, bars and restaurants in Germany; amendments are, however, being made to accommodate smoking in pubs and bars.

Between 2011 and 2016, the German foodservice market is expected to record a CAGR of 2.78%. The growth in the German foodservice market is expected to be driven by the increasing trend towards single households, the improvement in economic conditions and disposable incomes, and the decline in the rate of unemployment in the country. Moreover, the emphasis towards healthy and nutritious food will continue to be a key trend in the German foodservice market, with the growing awareness for nutritious food and an increase in the aging population supporting demand for health-conscious, functional and organic food products in the country.

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