Nestlé and Kraft Foods led the Germany hot chocolate market in 2012, with respective value shares of 33% and 21%. Both are present with important and well-known brands in Germany, namely Nesquik and Kaba, and therefore benefit from brand awareness.
Chocolate-based flavoured powder drinks put in the strongest performance in 2012, posting a 5% current value increase and a 2% retail volume increase. Hot chocolate has a long tradition in Germany and is still fairly popular among children as well as among adults seeking indulgence. Average unit price in 2012 rose by 3% to €4.20 per kg. This upward movement was driven by the premiumisation trend, with more products being organic or fair-trade, as well as a rise in commodity prices.
Premiumisation is expected to continue to be a key driver in other hot drinks, especially demanded by adults who want to indulge themselves. Products with added value, such as organic hot chocolate, are likely to see success among parents who are eco-conscious and care more about the products they buy for their children.
For more information on the Germany hot chocolate market, please click here: Germany hot chocolate market
Companiesandmarkets.com issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.