The leading players in the Germany mixed retailers market in 2012 were department store owners Galeria Kaufhof and Karstadt Warenhaus, as well as variety store owner Tchibo, which together accounted for nearly three quarters of overall value sales in the channel. Whilst Kaufhof and Karstadt achieved this position through high revenue per outlet, Tchibo was present in Germany with a large number of outlets. Despite problems during the review period, all the leading players enjoyed high awareness amongst German consumers.
The traditional department store chain Karstadt continued to face major difficulties at the end of the review period. The company was purchased by the investor Nicolas Berggruen in 2010, after it had been insolvent. Karstadt tried to increase demand by modernising its outlets. However, two years after the investor rescued the company, only 24 out of 86 outlets had been modernised, and the company still recorded losses. The company plans to lay-off up to 3,000 employees.
Over the forecast period to 2017, mixed retailers in Germany is expected to see a negligible negative CAGR in constant value terms, to reach €9.6 billion. None of the factors which had a negative influence on the development of the channel over the review period is expected to decline in importance over the forecast period. Growth opportunities will remain very limited, due to the strong competition from many other, more popular channels in Germany, especially internet retailing.
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