Compared with the review period CAGR, growth in the Germany personal goods retailers market during 2012 was lower. This can be attributed to the slowdown in the growth of the German economy in 2012. The growth of leisure and personal goods specialist retailers, however, remained higher in 2012 than in 2008 and 2009, when Germany was hit by the financial crisis, and consumer sentiment was much worse.
The number of outlets also continued to increase, although only by 1%. Furthermore, the sales area, which saw positive development throughout the review period, also continued to increase. As far as outlet numbers are concerned, the larger number of openings compared with closures can be attributed to good economic development and consumer confidence, as well as constant innovation regarding store formats.
Overall, domestic players continued to dominate leisure and personal goods specialist retailers in Germany in 2012. However, there are a number of channels in which international players are quite successful, such as jewellers, media products stores and traditional toys and games stores. In particular, international brands have proven to be successful in jewellers; however, the companies involved are still reluctant to disclose specific financial information regarding the German market.
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