The Good Agency


Press Release   •   Nov 29, 2011 19:41 GMT

Fundraising and campaigning communication specialists, The Good Agency produced the report concept, design and a how-to guide enabling Girlguiding UK to build the interactive elements and send the report live.


The report was shortlisted in August and the accolade awarded over WWF-UK’s Action Magazine by Neo Communications, the Ministry of Defence’s Soldier and Coller Institute of Private Equity’s Private Equity Findings by Bladenmore.


Donna Holland, Fundraising and Marketing Manager at Girlguiding UK says “We wanted to show all the incredible work our volunteers have put into celebrating our Centenary year in a creative, interactive and engaging impact report and having worked with The Good Agency previously, I knew they could deliver. Not only did they product excellent strategy and wonderful creative they did it all on an incredibly conservative budget.”


Reuben Turner, Creative Director, The Good Agency, adds, “We believe Impact Reports should be as interesting, interactive and exciting as any other project –they don’t have to be expensive, time-consuming and paper-heavy. It’s always a pleasure working with organisations like Girlguiding UK who believe the same.”


This is the second award Donna Holland has won with The Good Agency, having previously collaborated on an annual report for charity, Missing People. The highly visual and impact led report was awarded a Third Sector Excellence Award in 2009. To view the report, visit:


To view Girlguiding UK’s Impact report, visit:


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Notes to Editors


For further information or to request an interview, please contact: 

Brogan Barker on 020 3031 3604 /



Girlguiding UK:

Girlguiding UK is the UK’s largest voluntary organisation for girls and young women, with around 530,000 members and recognised volunteers. Over a third of girls and young women (aged 7-21) in the UK are involved in guiding, or have been in the past. They run Rainbows (5-7 years), Brownies (7-10 years), Guides (10-14 years) and Senior Section (14-25 years), enabling girls and young women to develop their potential whatever their ability or background. We are striving to offer new opportunities to a broad diversity of communities through our expanding network of over 61,000 trained volunteer Leaders.


Girlguiding UK seek to give girls a voice and provide a unique, girl-only space where they feel comfortable just being themselves. Members, challenged by a girl-led programme that extends beyond badges, enjoy a spectrum of activities from international travel and outdoor adventure to pop-concerts and community action.


Girlguiding UK, part of a worldwide movement of approximately 10 million girls and young women in 145 countries, celebrated its Centenary in 2010.


Registered Charity No 306016



The Good Agency:


The Good Agency is the UK’s largest independent full service agency dedicated to social, ethical and environmental marketing communications.


Working with charities, NGOs, trade unions, government and businesses for over 15 years, The Good Agency makes good thing happen.

The Good Agency creates communications that inspire action. We bring together expertise in branding, fundraising, campaigning and communications and look after our clients throughout the journey. We work above, below, through and on-line. In the voluntary, private and public sectors. And we do it all for one reason: to make good things happen.