Glass packaging market to be driven by emerging economies

Press Release   •   Jul 08, 2013 10:03 BST

In 2012, the glass packaging market achieved another increase in global retail volume consumption across fast-moving consumer good industries. Yet competition from lighter, unbreakable packaging alternatives such as rigid plastic and pouches does not cease to intensify for glass.

By further leveraging its quality heritage, high barrier properties and green credentials, glass is predicted to not only consolidate its presence in alcoholic drinks and foods but also to find valuable opportunities in beauty.

Consumers may be more cautious in 2012 than pre-recession; yet global retail volume sales of glass packaging saw a new increase in 2012 alongside a general expansion of consumer good volume consumption.

Beverages are by far the dominant application for glass packaging globally, with a key position held in alcoholic drinks. Relatively high profit margins and high quality expectations justifies this position among beer, spirits and wine.

According to a latest report, 'Global Glass Packaging: Understanding Challenges and Shaping Future Growth,' glass packaging is an established pack type in retail, accounting for 314.9 billion units which translates into a 7.5% share of total packaging volumes.

In spite of pressures from rigid plastic and flexible packaging and often higher costs pertained to its production and handling, glass went up by 2.1% over 2012.

As consumers increasingly seek value for money, glass suffers from intensifying competition from PET bottles and metal beverage cans in soft drinks. Meanwhile in foods, thin wall plastic containers and pouches offer are gaining shares over glass jars on the back of convenience.

A report titled 'Global 20 Leading Glass Packaging Companies 2013: Competitive Landscape Analysis,' has indicated that the glass packaging market is expected to benefit considerably from the strong economic growth exhibited in the emerging markets. Countries such as China and India have witnessed increases in disposable income and this has caused changes in consumer preferences.

Asia Pacific holds the lion's share with 106.7 billion units sold in 2012. Boasting the largest demographics and also being characterised by rising incomes, the fast developing region has gained volume significance over the rest of the world with its share going up from 29% to 34% over 2007-2012. Meanwhile Latin America saw its glass volume inflate to reach 46.5 billion units.

For more information on the glass packaging market, see the latest research: Glass Packaging Market Research

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