The Global Backend-as-a-Service (BaaS) market is to grow at a CAGR of 100.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need to reduce complexity of application development. The Global BaaS market has also been witnessing the increasing penetration of smartphones and tablets. However, the lack of end-user control could pose a challenge to the growth of this market.
The demand for backend-as-a-service (BaaS) solutions is increasing with the increase in the number of smartphone and tablet users. Smartphones and tablets are equipped with the latest applications and most of the users of these applications are also using smartphones, which is mutually beneficial for application developers and BaaS providers. In addition, mobiles and tablets are now being equipped with more personalized services such as location-based mobile technology, which could help in the better segmentation of potential customers for marketing purposes; however, this segmentation is a complex process. Therefore, application developers are adopting BaaS offerings to save time and cost in application development. Therefore, technological advancements in BaaS coupled with the increase in the number of smartphones and tablets is one of the trends that is expected to further increase the growth of the Global BaaS market.
One of the major drivers is the need to reduce the complexity of application development. The greater ease in developing applications for mobiles, tablets, and other devices gained through the use of BaaS solutions is helping organizations to develop applications with more advanced features in less time. This allows more time to be devoted to the marketing of the applications. Therefore, organizations are improving customer engagement and brand value with minimum investment in terms of time and effort.
The key vendors dominating this market space are Kinvey Inc., Parse, Buddy Platform Inc., Appcelerator Inc. The other vendors mentioned in the report are StackMob Inc., Sencha Inc., Apigee Corp., Kii Inc., CloudMine, Structum inc./iKnode, Api O Mat, FeedHenry LLC, GeoLoqi Inc., Flurry Inc., FatFractual Inc., mobDB LLC, Proxomo Software Inc., QuickBlox, ScottyApp Inc. Urban Airship Inc., Kumulos, Exadel Inc./Tiggzi, Microsoft Corp./ Windows Azure Mobile Services, Rival Edge Pte. Ltd./CloudyRec, and Applicasa.
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