The availability of low-cost beverage ingredient supply from the developing world has become a key issue in many commodified categories, and this has prompted some Western firms to exit the affected categories and concentrate on value-added ingredients and complete solutions, using their expertise in a wider range of ingredients to build application-specific solutions for their customers. However, others have simply established their own production
Ingredient blends are becoming more and more popular, offering complete ingredient solutions for specific beverage needs. As well as the added convenience this offers to beverage formulators, cutting their R&D investment, such blends are also promoted as more cost-effective than purchasing a series of single ingredients.
Sustainability has become one of the most important issues throughout industry. For many years, economic growth was tied to environmental degradation, but industry is now trying to decouple these two ideas and has accepted that the health of the environment is crucial for global economic survival. Such is the importance of this issue that virtually all major ingredients suppliers have sustainability strategies in place. In general, the ingredient industry has taken a two-handed approach to sustainability: Sustainability within their own businesses & Helping customers with sustainable products
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