Global breast pumps market to reach a total of 7.3 million units by 2018

Press Release   •   Jul 16, 2013 11:52 BST

The global breast pumps market has been forecast to reach a total of 7.3 million units by 2018, driven by the increasing number of young nursing mothers in the workforce and the desire to breastfeed babies for a longer time for the better health and development of the immune system.

Globally, there is rising awareness about the benefits of breast feeding babies with organisations such as the World Health Organization (WHO) and American Academy of Pediatrics recommending exclusive breast feeding for infants for the first six months.

Breast fed babies have been studied to carry their mother's passive immunity for longer periods of time making them healthy and resistant to diseases.

The market for breast pumps is therefore chiefly driven by the growing preference among working women to continue breast feeding their babies. Over time, technology and design of breast pumps have undergone major changes with breast pumps today capable of fulfilling various requirements of nursing mothers.

Most breast pumps allow direct collection of pumped breast milk into a container that can be used for storage and feeding. Many pumps are proprietary, and users must use the manufacturer's bottle for this purpose.

Women use breast pumps for many reasons. Many women use breast pumps to continue breastfeeding after they return to work. They use the pump to express breast milk, which is later bottle fed to their child by a caregiver. A breast pump may also be used to stimulate lactation for women with a low milk supply or those who have not just given birth.

Saturated growth in the developed markets of North America and Western Europe due to the uncertain business climate coupled with falling birth rates will be offset by the developing markets of Asia-Pacific, Latin America, Middle East and Africa.

These emerging markets will continue to remain bright spots for growth in the next few years with nearly 80% of annual births worldwide coming from these regions.

In the developed markets of the US and Europe, growth is inextricably linked to the birth rate. Declining birthrates and the number of women in the childbearing age coupled with high penetration have stabilised growth in these mature markets.

For more information on the global breast pumps market, see the latest research: Breast Pumps Market Research

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