The Global Broadcasting and Cable TV market is to grow at a CAGR of 5.28 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing amount of TV advertising. The Global Broadcasting and Cable TV market has also been witnessing the increasing use of interactive TV. However, the increasing penetration of internet TV could pose a challenge to the growth of this market.
A major trend noticed in the Global Broadcasting and Cable TV market is the increasing use of interactive TV by end-users. Interactive TV enables end-users/audience to affect the course of the programs being watched. For instance, it enables real-time voting on screen, which allows the audience to decide the way the show should flow. Companies are increasingly using interactive TV advertisements, which allow end-users to order the advertiser's product using the TV remote. For instance, Twitter Inc. has recently announced a new advertising product which will help increase the reach of advertisers (or their products) across numerous viewers. By using this product, tweets made about TV advertisements will be promoted online on Twitter.
The Global Broadcasting and Cable TV market is driven by many growth factors, one of which is increasing number of TV advertisements. The competition in the market has increased and this has forced businesses/enterprises to increase the number of advertisements placed on TV. This, in turn, has contributed to the revenue of the global market.
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