Companiesandmarkets.com

Global broadcasting market: 5.3% CAGR growth forecast between 2012-2016

Press Release   •   Aug 21, 2013 16:09 BST

The Global Broadcasting and Cable TV market is to grow at a CAGR of 5.28 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing amount of TV advertising. The Global Broadcasting and Cable TV market has also been witnessing the increasing use of interactive TV. However, the increasing penetration of internet TV could pose a challenge to the growth of this market.

A major trend noticed in the Global Broadcasting and Cable TV market is the increasing use of interactive TV by end-users. Interactive TV enables end-users/audience to affect the course of the programs being watched. For instance, it enables real-time voting on screen, which allows the audience to decide the way the show should flow. Companies are increasingly using interactive TV advertisements, which allow end-users to order the advertiser's product using the TV remote. For instance, Twitter Inc. has recently announced a new advertising product which will help increase the reach of advertisers (or their products) across numerous viewers. By using this product, tweets made about TV advertisements will be promoted online on Twitter.

The Global Broadcasting and Cable TV market is driven by many growth factors, one of which is increasing number of TV advertisements. The competition in the market has increased and this has forced businesses/enterprises to increase the number of advertisements placed on TV. This, in turn, has contributed to the revenue of the global market.

For more information on the Global broadcasting market, please click here: Global broadcasting market

Follow us on Twitter now @CandMResearch

Companiesandmarkets.com issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.