Global consumer health market: $203 billion industry in 2012

Press release   •   May 01, 2013 14:09 BST

Despite slowing global economic growth, the global consumer health market continued to perform well in 2012. As patent expiries and the use of generics erode prescription drug profits, companies are increasingly turning to consumer health products as a more consistent source of revenue. The value of the global consumer health market reached $203 billion in 2012.

Many consumers, meanwhile, are becoming more price conscious due to tightening personal budgets, but high healthcare costs and demographic trends support both preventive care and self-treatment with OTC options.

Drug manufacturers are capitalising on this demand by expanding into new categories, such as VDS; extending existing lines into new geographic markets; acquiring and revamping divested brands from other companies; and exploring unique prescription-to-OTC switches.

In mature and developing markets alike, however, one of the most fundamental growth drivers is innovation.

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