The Global Data Center Video on Demand (VOD) market is to grow at a CAGR of 13.87 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing demand for HD programming and on-demand content. The Global Data Center VOD market has also been witnessing innovation in server technology. However, inefficient streaming of VOD content due to limited bandwidth could pose a challenge to the growth of this market.
One of the main trends witnessed in the Global Data Center VOD market is the low priced offers to woo customers. Various service providers are offering attractive pricing for on-demand services. Netflix and LoveFilm offer unlimited online streaming videos for a subscription of a few dollars a month. Users can also rent unlimited DVDs per month for a very low subscription. Moreover, games on-demand has a very strong growth potential. The set-top box is becoming popular, and operators have started to cover games in their packages.
One of the main factors driving the market is the increase in number of smart devices. Innovation in devices, tablets, smartphones and connected TVs has led to an increase in the demand for on-demand videos in the market. This has not only increased the volume of data traffic, but it has also increased on-demand content such as videos, movies, music, and TV shows.
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