The Global Digital Marketing Software market to grow at a CAGR of 14.25 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing focus on using digital media. The Global Digital Marketing Software has also been witnessing the emergence of software-as-a-service based solutions. However, the lack of skilled personnel could pose a challenge to the growth of this market.
The emergence of SaaS-based digital marketing solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for digital marketing offers a pay-per-use model, along with one-time set up fee for the software, maintenance, upgradation, and lifetime support. Hence, the Global Digital Marketing Software market is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, digital marketing solutions are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to an increased adoption of SaaS-based solutions during the forecast period.
One of the major drivers in the market is the increasing focus on the digital media. In recent years, organizations are increasingly focusing on the digital media for marketing due to the high adoption of mobile devices, growing number of broadband connections, and the increasing time spent by users on the internet. Moreover, digital marketing has provided customers with the ease of making purchases without time or location constraints. Hence, companies are looking for solutions that can enhance their digital marketing capabilities and improve customer satisfaction, which is driving the demand for digital marketing solutions.
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