The Global Digital Media Advertisement market is to grow at a CAGR of 12.37 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing penetration of broadband. The Global Digital Media Advertisement market has also been witnessing the increasing acceptance of mobile advertisements. However, the unavailability of high-speed broadband could pose a challenge to the growth of this market.
Mobile phones were initially used as a medium for receiving and sending voice calls. However, as a result of technological advancements, mobile phones are now used to send and receive data files, e-mails, videos, images, movies, etc. The adoption of mobile phones has increased rapidly because of the increase in the features in mobile phones and the convenience of using them. Advertisers take this as an opportunity to increase their reachability. Moreover, the Advertising industry is booming because of the increase in the number of brands in the market. The mobile campaign has become an integral part of advertisements and promotions done by advertisers, and mobile advertisements are gaining popularity among global advertisers.
The Global E-commerce market is expected to grow significantly during the forecast period. As many new players are entering the Global E-commerce market, the need for advertising is increasing. Therefore, e-commerce vendors are now placing advertisements on search engines and other websites to attract more customers. They mainly prefer the pay-per-click payment model as it is an affordable way of advertising. Hence, as e-commerce is becoming more popular and widely used, the number of digital media advertisements by e-commerce vendors is expected to increase.
The key vendors dominating this space are Google Inc., Yahoo Inc., Facebook Inc., and Microsoft Corp. The other vendors mentioned in the report are AOL Inc., Specific Media Inc., 24/7 Real Media Inc., Tribal Fusion Inc., Pulse 360 Inc.
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