2013 has brought an ever-increasing set of challenges for operators in the global foodservice beverages market. Growth continues to be limited in many developed markets, while consumers grow more demanding by the day. They may be more willing to spend than in previous years, but tastes are discriminating and they are only willing to invest in high quality menus and experiences.
The most beverage-heavy markets can be found in Western and Eastern Europe, due in part to the widespread popularity of bars and cafés. In Greece, where 67% of foodservice value stems from drink sales, the majority of local transactions in 2011 were completed in cafés. Similarly, Spain recorded 55% of 2012 value from beverage sales due to its dependency on bars/pubs. That said, traditionally beverage-focused categories are not the only important part of the drinks conversation.
Even the most promising emerging markets, which helped to prop up growth in global foodservice throughout the review period, are now showing their limits. China, India, Brazil, Indonesia and Thailand all showed steadily slowing growth in dining-out transactions over 2007-2012, as local chained markets matured and neared saturation. This slowing of dining-out growth is apparent even at the regional level, as Asia Pacific, Latin America and Middle East and Africa have failed to return to pre-recession growth levels, despite a brief improvement in 2010.
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