The global heart health ingredients market has been forecast to reach a market value of US$15.2 billion by 2018, with the industry set to be driven by the increasing number of health conscious consumers, the increased acceptance of heart health ingredients, and the availability of novel health ingredients.
Developing economies, characterised by growing purchasing capacity, rising population, and improving living standards represent highly potential markets for heart health ingredients.
There has been a steep rise in the incidence of heart health related disorders in the past few years, primarily due to changing eating patterns among consumers. Increased consumption of salt, saturated foods and fatty acids along with alcohol are some of the leading factors influencing the higher incidence of heart disorders.
The most reputable and widely used ingredients are plant sterols and omega 3 fatty acids. A daily consumption of 1.5-2.4 grams of plant sterols can decrease cholesterol levels from 7-10%. Additionally, the American Heart Association recommends 500 mg daily of omega 3s for healthy individuals and 1000 mg for those with confirmed cardiovascular disease.
The buoyancy of the European heart health ingredients market is now being matched by some Asian countries where western-style diets and lifestyles are taking hold and bringing concomitant health problems.
Asia-Pacific represents the most prominent region within the global heart health ingredients market recording a compound annual growth rate (CAGR) of approximately 15% through to 2018. Characterised by low labour costs, Asia-Pacific represents the highly established market for heart health ingredients. The region competes vigorously with western markets including the US and Europe, with Asian manufacturers playing an active role.
For more information on the global heart health ingredients market, see the latest research: Global Heart Health Ingredients Market
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