The global hot drinks market is currently valued at around $130 billion, although it is still dwarfed by both soft drinks and alcoholic drinks. In terms of volume in 2012, the hot drinks industry reached 514 billion RTD litres, which is split into three categories; coffee at 162 billion RTD litres; tea at 290 billion RTD litres; and other hot drinks at 63 billion RTD litres.
Though far smaller in value terms, the global hot drinks market accounts for almost one third of global beverage volume consumption (excluding tap water and unpackaged beverages), reflecting the age-old importance of tea and coffee to social life across the globe.
Hot drinks consumption as a percentage of total liquid consumption continued to grow between 2007 and 2012, as consumption of packaged hot drinks (versus unpackaged, bulk products) continued to expand in markets like China. Indeed, the push for branded products is a key theme of this report, and will continue to serve as a primary means of adding value going forward.
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