Global household market: Numbers increase to 1.9 billion led by China & India

Press release   •   May 01, 2013 14:12 BST

The global household market exceeded population growth over the 2007-2012 period. Household numbers increased by 9% to 1.9 billion, led by China, India and the US, with 434 million, 233 million and 120 million households, respectively, in 2012.

Household growth was most rapid in developing markets, such as Mexico, Malaysia, Venezuela, Thailand and Turkey, fuelled by rising incomes and a high level of urbanisation.

Despite the necessity for recession-hit families to combine households in order to save resources over the review period, globally, the overall trend towards single and two-person households and single-parent households continued.

Declining marriage and birth rates are major factors in the shrinking size of households. Women are waiting longer to have children or not having them at all, in order to pursue higher education and careers, or to enjoy a higher quality of life.

People marrying and having children later has contributed to the growing number of single-person households and shared households comprising unrelated occupants, although many young people also live longer in the parental home.

Household structure significantly affects disposable income, spending and savings levels. Analysis of Euromonitor International data show that spend per household member declines dramatically as households increase in size.

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