The Global Integrated Playout Automation market is to grow at a CAGR of 27.57 percent over the period 2012-2016. One of the key factors contributing to this market growth is the reduction of capital expenditure and operational cost for end-user segments. The market also been witnessing the steady growth of the Broadcast industry. However, low adoption rate of integrated playout devices by end-user segments could pose a challenge to the growth of this market.
The Broadcasting industry has been witnessing a steady growth with an increase in the number of channels as well as intensive terrestrial, satellite, mobile, and online delivery of content at any time. Further, all this content can be made available across various geographical regions within a short span of time due to technological advancements in satellite and growth in the set top box market. Emerging regions like the APAC and the MEA are witnessing continuous growth in the Broadcasting industry. Because of the increasing growth in the industry followed by the increasing complexity in workflows, broadcasters are looking for a one-time cost effective solution which could counter the increasing expenditure in playout. Hence, the growing Broadcasting industry is one of the key factors expected to propel the growth of the Global Integrated Playout Automation market.
One of the main drivers contributing to the growth of this market is the low capital expenditure and low operational cost involved in implementing the integrated playout automation device. This device offers a reliable permanent solution to broadcasters by reducing the complexity of work and the storage time in the playout chain. In addition, the expenditure incurred by the broadcaster is low. Hence, it is proving to be an important factor contributing to the growth of this market.
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