Volume shipments within the global motherboard market saw a sequential decline in the first quarter of 2013. In the second quarter, prior to the launch of Intel Haswell CPU in June, motherboard branded vendors reduced pull-in demand while at the same time adjusting inventory levels.
As new products initially hitting the market were mainly high-end models with slim shipment share, they fell to sustain the industry's growth in the second quarter.
In the motherboard market, Gigabyte and ASUS are in a constant competition for the top spot in the sales rankings. In 2012, their combined sales accounted for over 45% of total motherboard shipments around the world.
The first quarter of 2013 was a close race for ASUS and Gigabyte, with ASUS shipping five million motherboards and Gigabyte trailing with 4.9-million.
For 2013, ASUS is currently enjoying a sales lead in China and the US, while Gigabyte has reported good numbers for the Latin American and Southeast Asian markets. ASUS is chasing 22- to 24-million motherboard shipments for 2013 and Gigabyte is aiming for 20-million.
ASUS has been in the lead since 2008 when it placed first in the 2008 Taiwan Top 10 Global Brands survey for IT Hardware. Its rival, Gigabyte, has been the second favourite choice for system builders for the same amount of time.
A motherboard is the main printed circuit board (PCB) found in computers and other expandable systems. It holds many of the crucial electronic components of the system, such as the central processing unit (CPU) and memory, and provides connectors for other peripherals. Unlike a backplane, a motherboard contains significant sub-systems such as the processor.
Looking ahead to the third quarter, the deployment of new products is expected to push up motherboard shipment volume sequentially albeit a year-on-year decline.
For more information on the global motherboard market, see the latest research: Global Motherboard Market
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