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Global natural vitamin E market: To pass $1 billion barrier by 2019

Press Release   •   Jul 03, 2013 10:29 BST

The global natural vitamin E market is suggested to have reached a value of around $611.9 million by the end of 2012, and is forecast to grow to a total of over $1 billion by 2019. In terms of volume the industry grew from 10,300 metric tons in 2012 and is estimated to reach 10,900 metric tons by the end of 2013. This is forecast to grow yet further through to 2020, to 18,100 metric tons, giving a CAGR growth rate of 7.3% Between 2012 and 2020.

Natural Vitamin E, an important fat-soluble antioxidant that helps fight free-radicals, offers a two-fold bioavailability and can be preserved longer by the body tissues when compared to synthetic vitamin E. Moreover, products and ingredients such as vitamins that carry the "Natural" tag have been garnering increased consumer demand and becoming important considerations. Concerns relating to toxic chemical additives by the consumers in products such as food, beverages and personal care are fueling the rapid growth in sales of natural vitamin E. Nutritional supplements followed by food & beverage fortification being the current primary markets for natural vitamin E, cosmetics and animal nutrition are projected to be the promising markets in the near future.

Natural vitamin E market has been experiencing a major imbalance in supply and demand from past few years as the prices of natural vitamin E have been witnessed a substantial increase due to the several unifying factors. One important reason cited for this spike in prices has been the supply shortage of the primary raw material, deodorized distillates, that goes into manufacturing natural vitamin E. Players in the natural vitamin E space are in the process of scrutinizing alternative means of production that could offset the supply-demand imbalance, though nothing concrete seems to have come up for generating an added supply in the future. While a few companies are aiming to bypass the issue of supply, yet others are exploring alternate sources such as deodorized distillates from rapeseed, palm oils and mixed sources to extract natural vitamin E.

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