The global newspaper publishing market is forecast to generate revenue of $169.6 billion in 2013, down 2.2% compared with 2012. The main type of printed newspaper is the paid-for daily newspaper, and there are about 12,500 of these newspapers published in the world. Every day, more than 500 million people buy a newspaper and about 2 billion people read a paid-for newspaper. Furthermore, newspapers account for about 21.0% of the global advertising market.
Printed newspapers are coming under attack across a number of fronts. Weak economic conditions have affected circulation and advertising revenue in many developed countries, newspaper circulation and readership are competing with alternative sources of news and information, and advertising is migrating from printed newspapers to online and other media. Newspaper publishers are fighting back by offering more attractive content (both in print and online) and more appealing classified advertising websites.
As such, industry revenue is expected to decrease at an annualized 3.4% in the five years through 2013. Growth in newspaper circulation revenue in developing countries has been offset by a decrease in newspaper circulation revenue in the developed world. Newspapers in most parts of the world are encountering strong competition for the advertising dollar from other media sources, including the internet, direct mail and TV. Newspaper revenue has also been negatively affected by relatively weak economic conditions in many developed countries, which has influenced declines in advertising and circulation revenue.
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