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Global online shopping market lead by Amazon.com

Press Release   •   Aug 17, 2012 17:07 BST

On a global basis, mass-merchant Amazon.com leads the ranking of the online shopping market in terms of traffic data from May 2012, followed by Chinese online retailer Tmall.com and Japan-based mass-merchant Rakuten.co.jp.

Global business-to-consumer e-commerce sales will pass the 1 trillion euro ($1.25 trillion) mark by 2013, and the total number of Internet users will increase to approximately 3.5 billion from around 2.2 billion at the end of 2011.

By 2013, China is expected to become the world's largest retail e-commerce market, with Chinese online shoppers spending 782.6 billion ($123 billion) yuan online last year, a gain of almost 54% from a year earlier. The size of China's ecommerce market is expected to more than triple over the next three years, with sales reaching $420 billion by 2015. That's 20% more than what the U.S.'s ecommerce market is forecast to bring in that year.

A number of factors are driving this growth. One is the increase of China's middle class, which is expected to balloon from 200 million to 800 million people over the next 20 years, along with high-speed internet access and the increase in cell phones.

In North America, the leading Internet retailers in terms of online sales in 2011 were Amazon.com, Staples.com, Apple.com and Walmart.com. Generalist Amazon.com is also leading in terms of traffic, as the website reached more than 100 million unique visitors (users) in May 2012.

The global online shopping market is now becoming an integral part of any country's economy and rightfully so.

For more information on the global online shopping market, see the latest research: Global Online Shopping Market Report

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