Global oral care market: $40.5 billion industry in 2012

Press Release   •   Jul 18, 2013 14:29 BST

Although the global oral care market has grown consistently over the last five years it is only in the last two that growth has become more robust. Growth has become a little faster than the beauty and personal care market as a whole. Sales rose by 6% in 2012, to reach a global market size of US$40.5 billion, having grown by US$8.5 billion since 2007. As recessionary pressures have eased, consumers have once again been prepared to spend more on their health. Its consistent growth over the whole period reflects the fact that health is an area less easily compromised on, with an element of perceived necessity in its purchasing even when economic constraints exist. The CAGR for the 2007-2012 period was 5%, with growth in 2011 and 2012 moving above this average.

In developed regions, oral care is a relatively mature market, and much of the pace of growth can be attributed to developing regions. Mature markets are, however, the focus for innovation and premiumisation, which continues to help value increase.

Oral care growth kept pace with the overall beauty and personal care market between 2007 and 2012, delivering around 9% of the market's actual growth, commensurate with its share of the total market. It benefits to a degree from being seeing as essential rather than a luxury purchase.

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