Global oral hygiene market driven by the increasing awareness of oral care

Press Release   •   Aug 28, 2013 16:04 BST

The global oral hygiene market has been forecast to increase at a compound annual growth rate (CAGR) of 3.14% through 2016, driven by the increasing awareness of oral hygiene, and an increasing demand for natural and organic oral hygiene products.

An ageing global population is one of the main factors fuelling oral care market growth. Dental care practitioners market their products and services directly to the customer.

The growing awareness as to the importance of oral hygiene and the ever-expanding range of new products available is driving demand for dental consumables.

The economic recession had little effect on certain segments within the oral hygiene market, such as essential products including toothpaste and toothbrushes.

Consumption of non-essential items, however, declined as consumers sought to restrict household spending on personal care products. Oral hygiene products perceived as non-essential that saw demand fall during the economic recession include dental floss, breath fresheners and mouthwash.

The global oral hygiene market is witnessing great investment in research and development to support new technologies that boost efficiency and shorten dental procedure turnaround time.

The importance of CAD/CAM technology is highlighted in shortening the time it takes to design dental prostheses such as bridges and crowns. In addition, 3D imaging techniques are proving vital to patient diagnosis and efficient planning of procedures.

Vendors are currently opting for the acquisitive route to increase their global presence, expand their product portfolio, and achieve economies of scale in manufacturing. Therefore, they are able to focus better on product innovation and increase their profit margins by collaborating with each other.

For instance, Colgate-Palmolive acquired complete stakes of Professional Oral care Products Ltd., a Goa based firm manufacturing and supplying toothpaste to the company in 2010. To venture into new emerging countries, giant vendors of oral hygiene products can merge into or acquire small local vendors thus, gaining more market share.

Key companies currently dominating the global oral hygiene market include Colgate-Palmolive Co., GlaxoSmithKline plc, Johnson & Johnson Inc., and Procter& Gamble Co.

For more information on the global oral hygiene market, see the latest research: Global Oral Hygiene Market

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