Global osteoporosis market: Value to decline despite patient number increase

Press Release   •   Feb 28, 2013 11:51 GMT

The global osteoporosis market is expected to witness patient number growth in the coming years, aided by an increasingly ageing population, which in turn increases the incidence of osteoporosis. However, growth in the number of patients is not expected to lead to growth in the overall value of the global osteoporosis market. This is due to the genericization of key bisphosphonate brands, which will cause price erosion, and lead to the industry actually witnessing a decline in growth between 2013 and 2021.

The growth in sales of newer products, such as Prolia (denosumab; Amgen) and soon-to-launch odanacatib (Merck & Co.) can only partly offset the market value decline caused by generic price erosion. Odanacatib will become the top-grossing pipeline drug by the end of the forecast period.

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