Developing regions have a major role in the global retail glass packaging market. Asia Pacific holds the lion's share with 106.7 billion units sold in 2012. Boasting the largest demographics and also being characterised by rising incomes, the fast developing region has gained volume significance over the rest of the world with its share going up from 29% to 34% over 2007-2012. Meanwhile Latin America saw its glass volume inflate to reach 46.5 billion units.
Within the same period, glass has experienced mixed fortunes in Western Europe, with consumers increasingly seeking value for money and overall being offered a wider range of packaging alternatives to choose from. In spite of a mild 0.5% decline over 2012 in the region, Western Europe remains the second largest volume market for glass globally at 73.6 billion units, with a strong tradition linking the pack type in alcoholic drinks.
Glass packaging is an established pack type in retail, accounting for 314.9 billion units which translates into a 7.5% share of total packaging volumes. In spite of pressures from rigid plastic and flexible packaging and often higher costs pertained to its production and handling, glass went up by 2.1% over 2012.
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