The global ready to drink (RTD) market for tea and coffee in terms of revenue has been forecast to increase at a compound annual growth rate (CAGR) of 10.9% over the next five years, increasing from a value of $69 billion in 2011, to be worth $125 billion by 2017.
Factors driving the growth of the global RTD market for tea and coffee include the fast and busy lifestyle of a consumer, the health benefits of drinking tea such as antioxidant properties, coffee being perceived as an instant energy source, and the increase in disposable income.
The ill effects of carbonated drinks are another factor responsible for the shift in demand towards RTD tea and coffee products.
Asia-Pacific represents the largest region within the global RTD market, where as North America represents the fastest growing region within the market for RTD tea and coffee.
The winning imperative of the industry is distribution alliance implemented by major players which helps in supplying the product to far off geographies and increasing the visibility of the product.
To capitalise on the growth trend in the global RTD market for tea and coffee, several leading companies are rushing in to development and manufacturing. Growing demand is forcing global soft drinks manufacturers to add RTD tea and coffee to their product line.
Key players within the global RTD market for tea and coffee include: PepsiCo Inc. (US), The Coca-Cola Company (US), Suntory Holdings Ltd (Japan), Nestle S.A. (Switzerland), Ting Hsin International Group (China), and Sapparo Beverage Co. Ltd (Japan).
For more information on the global RTD market, see the latest research: Global Ready To Drink Market Report
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