The global subscriber data management (SDM) API market is expected to account for nearly $7 billion in global revenues worldwide by 2016, growing at a compound annual growth rate (CAGR) of nearly 100% between 2012 and 2016.
By 2017 the SDM API market is expected to have grown to approximately $11 billion in global revenues worldwide, increasing at a CAGR of nearly 100% between 2013 and 2017. This increase is expected to be driven by internal utilisation within carrier services and identity brokering.
The continued deployment of LTE networks and small cells will play a critical role in maintaining the SDM market's growth, amid a growing demand of convergent, intelligent and vendor agnostic SDM platforms by carriers.
It is estimated that with SDM carriers can save up to 40 % in OpE in contrast to legacy mechanisms for managing subscriber data. In addition to OpEx savings, SDM solutions allow carriers to reduce churn rates by enabling carriers to personalize their services, improve marketing campaigns, and thereby improve revenue by gaining rich customer insights.
As carriers continue to invest in network modernisation and migrate networks towards LTE, vendors from both telecommunications and IT centric database backgrounds are intensively competing to gain a share of the SDM market.
As a consequence, we expect SDM vendor revenues to surpass nearly $3 billion by the end of 2016.
As the global SDM API market develops, traditional SDM vendors are facing intensified competition from IT players like Oracle and Amdocs, who are looking to leverage their capabilities in master data management (MDM).
For more information on the global subscriber data management API market, see the latest research: Global Subscriber Data Management API Market Report
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