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Global swimwear market driven by the popularity of swimming

Press Release   •   Jul 16, 2013 11:04 BST

The global swimwear market has been forecast to reach a value of US$19.3 billion by 2018, driven by the popularity of swimming as a healthy and relaxing leisure activity and by the growing demand for innovative products such as UV protection swimsuits and thermal swimwear.

The desire of women to look fashionable by the pool and at the beach is driving demand for bikines and swimsuits; and these changing trends in fashion are prompting designers to update swimwear and beachwear costumes regularly. Increasing incorporation of fashion elements into swimwear is attracting more consumers, especially the new generation.

Women's swimwear fashion is led by asymmetric designs, bold colors, African and geometric prints and the classic yet modern silhouettes.

Currently, consumers sport swimwear in all seasons, which is driving business growth. The way men regard swimwear changed over the years and the product is increasingly moving into the casual clothing category. With conventional men becoming more conscious about their looks, designers are expanding product options, leading to increased business.

There is a growing use of swimwear such as shorts, particularly boardshorts as casual clothing. A key reason for entry of fashion into men's swimwear is more men sporting silhouettes, including ones that reveal body shape. While sports brands are becoming more fashionable, fashion brands are getting more sports functionality.

Other factors driving demand in the market include the growth of the beauty and spa industry, along with increased demand for specialty swimwear by women. The entry of novel brands is also expected to drive growth in the swimwear market.

The United States represents the largest market worldwide with growth led by strong demand from aging baby boomers. Varied colours with animal prints, matching pastels, and fine-detailed patterns are some of the popular swimwear styles in the country.

In terms of volume sales, Brazil represents the largest market. Growth in this country is driven by easy accessibility to a wide range of innovative products, in varied price segments.

For more information on the global swimwear market, see the latest research: Swimwear Market Research

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