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Global tablet advertising market: $27 billion industry by 2020

Press Release   •   Jul 30, 2013 12:05 BST

The global tablet advertising market is forecast to grow to a value of around $27 billion by the end of 2020, growing at a CAGR growth rate of 30% between 2013 and 2020. It is also forecast that by 2020 tablet shipments will have hit almost 600 million annually.

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.

Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue.

The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices.

Driven by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues. Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020

For more information on the Global tablet advertising market, please click here: Global tablet advertising market

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