The global traditional toys market recorded 4% value growth in 2011, to US$80.7 billion compared with 3% gain a year before, defying anaemic economic activity. Steady real terms growth is expected to continue to 2016. Over the 2011-2016, global sales of traditional toys and games are forecast to record a 6.5% CAGR in current terms.
Licensed properties were of the most important contributors to growth over the review period, and are projected to gain more importance across all regions in the coming years.
Eastern Europe and Latin America were the fastest growing regions globally in traditional toys and games in 2011, both recording double-digit value growth. These regions were followed closely by Asia Pacific, which saw 9% value growth in 2011, thanks to impressive performances from India and China.
North America was the only region to record a decline in traditional toys and games in 2011, posting a 2% drop in value sales. The poor performance of traditional toys and games in North America in 2011 was rather surprising given that the region's economy was in a better shape than Western Europe. However, the North American traditional toys and games market was also sluggish in the pre-recessionary 2003-2007 period.
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