Global yellow pages market: $17 billion industry by 2018

Press Release   •   Aug 14, 2013 16:43 BST

The global Yellow Pages market is projected to reach US$17 billion by 2018, driven by increasing use of Internet and mobile directories among small and mid-sized businesses.

Yellow Pages is one of the major advertising formats which continues to find acceptance among consumers, especially small and medium enterprises. Printed directories remain an important channel for promotion, specifically for consumers seeking information on businesses at the local level. However, the category is rapidly losing share in the market due to the steady shift towards online and mobile platforms and the growing environmental concerns associated with printed books.

In order to offset the decline in the printed directories market, publishers of yellow pages have begun to foray into alternate media formats and have adopted technologically advanced advertising formats like Internet Yellow Pages. The online platform benefits from the rising Internet and broadband penetration rates, providing users with location and contact details of businesses along with other value added information in the form of maps and reviews, among others. In the coming years, sustainability issues, changing lifestyles, and technological innovations are poised to dictate trends in the market.

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