London, 25 November 2011 – The Travel Destination Germany – represented by the German National Tourist Office (GNTO) – has been nominated as a finalist in the ‘Best International Youth Destination’ category of the 2011 British Youth Travel Awards.
Organised by The British Educational Travel Association (BETA), the annual awards recognize and raise the profile of the work and individual successes of organisations engaged in youth, student and educational travel – to, from and within the UK.
The GNTO is nominated for its current ‘TravelMeister’ Facebook campaign, which is designed to find the ideal candidate to become the student ambassador to Germany. With all major universities across the UK and Ireland involved, the contest targets students aged 18-29 and has the potential to reach 2.4 million students in total. The main aim is to stimulate young people’s interest in Germany as a fun and exciting travel destination.
Klaus Lohmann, Director GNTO UK & Ireland, said: “We are delighted to be shortlisted in the ‘Best International Youth Destination’ category this year. Students are a very important target group for us. It’s been one of our goals to engage with a younger audience and communicate Germany’s diversity, which has great appeal to young people. We are very happy that our efforts have been recognized; being a finalist at this year’s awards confirms that we have chosen the right approach in conveying our message to the youth.”
The winners of this year’s awards will be announced on 8th December 2011 at the British Youth Travel Awards Ceremony in London.
Further information on the TravelMeister campaign can be found on GNTO’s official Facebook page at www.germany.travel/facebookcompetition.
Nadine Wenn Head of Press & PR
German National Tourist Office PO Box 2695 London W1A 3TN Tel: +44 (0)20 7317 0914
Fax: +44 (0)20 7317 0917
On behalf of the German federal government, the GNTB has been working internationally to promote Germany as a travel destination for more than 60 years. It communicates the diverse appeal of the country to a worldwide market, thereby promoting a strong and attractive brand – 'Destination Germany'.
The GNTB has also been responsible for marketing Germany in the domestic market since 1999, where its strategic role is to showcase consumer-oriented holiday themes with nationwide appeal.
The GNTB plays an important role in the promotion of Germany as a travel destination on the international market. Its activities include the development of new marketing strategies and concepts based on specific themes, events and attractions and also bringing together and optimising the diverse marketing activities of partners in the German travel industry. It also takes an active role in the form of far-ranging sales activities in new growth markets. In this respect, the GNTB relies on its close collaboration with the German travel industry, partners from commerce and trade associations.