Great Hotels of the World (http://www.ghotw.com) the London-based hotel sales and marketing alliance has announced a series of innovative changes to its sales and marketing strategy in the leisure sector based around the vision of developing a series of ‘niche content hubs’. Great Hotels of the World intends to leverage online and social media communities for various leisure travel niches to build relationships with travellers and drive demand to member hotels.
With its core marketing message as ‘Find your niche’, Great Hotels of the World will launch a series of niche websites that will act as hubs for user interaction via social media platforms. The websites will be supported by bespoke presence on Facebook, Twitter, You Tube and Flickr, thus becoming a rich media portal for travellers to share information and content across social media platforms.
Great Hotels’ new niches include Golf, Spa, Romance, Honeymoon, Heritage, Lakes & Mountains, Gourmet, Art & Design and Weekend. Hotels may join as many niche collections as their property fits into.
In addition to the niche websites and a feature on http://www.ghotw.com, Great Hotels of the World will provide member hotels with exclusive ways to display their property on major online travel agent sites and bespoke niche booking websites through exclusive relationships and agreements.
Carly Gotz, group director sales & marketing at Great Hotels of the World says “The average social media strategies are based on a single platform, but our strategy aims to integrate the power of many platforms through our innovative ‘niche content hubs’. For example, a traveller who knows they want to go on a gourmet break but isn’t sure of the destination can watch relevant videos on You Tube, see pictures on Flickr, read reviews and comments on Facebook and browse offers on Twitter giving them information and inspiration for their next trip. We’re the first hotel sales and marketing alliance to implement a strategy like this and our ‘niche content hub’ sites will build bridges across social media platforms.”
The development of Great Hotels of the World’s leisure marketing strategy follows the recent consolidation of brands to create one global marketing alliance – Great Hotels of the World.
A visual representation of Great Hotel’s ‘Niche Content Hub’ can be found here: http://www.ghotw.com/cloud_V2.png.
Great Hotels of the World will be exhibiting at this year’s World Travel Market in London. Visit them at stand GV230.
Great Hotels of the World (http://www.ghotw.com) provides global hotel reservation, sales and marketing services for an exclusive portfolio of primarily independent hotels and resorts worldwide. Great Hotels of the World provides a range of products, services and innovative technology solutions for over 250 hotels worldwide through trade shows, e-marketing, business travel sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW).
By acknowledging that each hotel’s core business is different, Great Hotels of the World help’s hotels and consumers to “find their niche” by categorising member hotels into niche travel markets. Great Hotels’ dedicated programmes are aimed at the leisure, meetings and incentive and corporate markets, whilst the individual leisure collections reach precise areas of the market in which the hotel specialises in including gourmet, spa, golf, honeymoon and many more.
Membership of Great Hotels of the World is split into three tiers: the Luxury Collection, the Premium Collection and the Classic Collection and is by invitation only. Hotels must meet strict criteria before being accepted into the brand.
Further information on Great Hotels of the World can be found at http://www.ghotw.com.